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Google Simplifies Review Management With New Tool

Reviews are the lifeblood of most businesses, and a single negative review can have deep, negative repercussions on sales, clients, and image. With the easy ability for disgruntled clients and customers to write reviews, keeping tabs on those that may be inaccurate or spitefully and intentionally damaging is essential. A single poor review can spiral […]

Google Cracks Down on Shady Price Inflation

Google Merchant Center is a powerful tool to help you manage your product inventory and expose your business to the millions of people that start their shopping online via a Google search. If you happen to run a store using this tool, the search giant recently announced some news that may affect you depending on […]

Google My Business Enhances Performance Reports

After hinting at it for months, Google recently took the wraps off its new performance reports for the Google My Business section. With the new reports, you can keep tabs on several useful details. For example, the new reports will show information on how many calls and messages are received within a period of six […]

Real Estate Agents Should Seize the Power of Modern Marketing

Real estate is a crowded, competitive field and it’s common to read news articles highlighting the latest multi-million dollar sale by a realtor. However, does anyone know about how you go the extra mile for your clients? With a strong working partnership with a marketing or advertising firm, you can highlight your real estate strengths […]

Is Your Website ADA Compliant?

The Americans With Disabilities Act (ADA) has played a heavy role in how businesses do their online operations. Today, it is imperative that website accessibility is prioritized. Not only is it the right thing to do, it means ensuring all customers have the necessary access to products and services and it means avoiding potentially costly […]

LinkedIn Stories Present New Marketing Opportunities

In case you missed the news, the business and employment-oriented LinkedIn rolled out its Stories feature. This new feature presents a fantastic opportunity for businesses and individuals to share photos and brief videos through its mobile app similarly to how Instagram does it, albeit with a much more professional focus. LinkedIn Stories can be a […]

Google’s Natural Language Efforts Mean Greater User Focus

Previously we talked about how Google is implementing passage-based indexing into its results, allowing it to provide better, more relevant results depending on the search query. Along with this, Google has also gone full steam ahead on its BERT (Bidirectional Encoder Representations from Transformers) technique. Formerly used in just ten percent of search queries, BERT […]

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