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Google Simplifies Review Management With New Tool

Reviews are the lifeblood of most businesses, and a single negative review can have deep, negative repercussions on sales, clients, and image. With the easy ability for disgruntled clients and customers to write reviews, keeping tabs on those that may be inaccurate or spitefully and intentionally damaging is essential. A single poor review can spiral […]

UReg – FDA Registrations Simplifies a Complex Process

The food millions of Americans consume every day is produced in a food facility and so are countless other products such as pharmaceuticals, dietary supplements, cosmetics, and more. In most, if not all cases, these products are regulated by and must be registered with the Food and Drug Administration (FDA) of the United States. FDA […]

Google Cracks Down on Shady Price Inflation

Google Merchant Center is a powerful tool to help you manage your product inventory and expose your business to the millions of people that start their shopping online via a Google search. If you happen to run a store using this tool, the search giant recently announced some news that may affect you depending on […]

Stand Out From the Crowd With Drip Drop Boards

The history of skateboards dates back as far as the 1940s when they were made of wooden boxes and boards using roller skate wheels. The sport of skateboarding is believed to have originated in California when surfers sought to engage in “sidewalk surfing”. Since then, skateboarding is ingrained in our culture, and thanks to the […]

Real Estate Agents Should Seize the Power of Modern Marketing

Real estate is a crowded, competitive field and it’s common to read news articles highlighting the latest multi-million dollar sale by a realtor. However, does anyone know about how you go the extra mile for your clients? With a strong working partnership with a marketing or advertising firm, you can highlight your real estate strengths […]

LinkedIn Stories Present New Marketing Opportunities

In case you missed the news, the business and employment-oriented LinkedIn rolled out its Stories feature. This new feature presents a fantastic opportunity for businesses and individuals to share photos and brief videos through its mobile app similarly to how Instagram does it, albeit with a much more professional focus. LinkedIn Stories can be a […]

Google’s Natural Language Efforts Mean Greater User Focus

Previously we talked about how Google is implementing passage-based indexing into its results, allowing it to provide better, more relevant results depending on the search query. Along with this, Google has also gone full steam ahead on its BERT (Bidirectional Encoder Representations from Transformers) technique. Formerly used in just ten percent of search queries, BERT […]

Google Will Soon Examine Page Passages

Google recently announced a slew of new changes and enhancements to its already robust search engine. One of these is its decision to begin concentrating on ranking pages based on passages. Let’s elaborate a bit. Chances are you’ve experienced a scenario where you’re searching for something super specific. These can prove challenging even for almighty […]

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